Today, Willy Bogner and his wife Sonia manage the world’s most successful sports fashion company – a company originally established in 1932 by Willy’s parents Willy and Maria Bogner. For more than 80 years Bogner has stood for irrepressible, uncompromising passion for sports and fashion, and the company is the world’s leading manufacturer of high-quality and luxurious ski fashion.
The brand, whose first products were manufactured in a small courtyard in Munich’s inner city, has long been a leader when it comes to creating superior sportswear inspired by the latest trends in fashion. Bogner combines sporting appeal, functionality and fashion – and in so doing sets the highest standards of exclusivity and quality. In the USA, where the brand has even become part of everyday language, dictionaries have listed “Bogners” as a synonym for stretch ski pants since the 1950s. And in Germany, 93 percent of those surveyed responded with a resounding “yes” when asked “have you heard of Bogner?” It’s a success story that ultimately owes a great deal to the huge media presence of the prominent figure of Willy Bogner junior, both as an Olympic athlete and highly respected film maker.